Because I'm doing no such thing. I don't think Cybette was lying, that would require intent. She was using a figure of speech or was misinformed. It is a well know fact that a lot of pre-December 2nd orders were shipped much later - as in even two weeks later - than that post, so no, they were not being shipped right then and there.

Apparently the original pre-order order was lost due to some reason and orders shipped out in some other order and later than when public sale at DNA had already started, unlike was originally intended...

But you know. Instead of saying things like they did and offering vague apologies. What if they would have just told us what's going on? Most everyone can relate to the difficulties of a small smartup, when they are invited to take part. A few brutally honest updates by some central character, over the course of the process would have enabled that easily and with minimal effort. I can think of three, four great updates from the likes of Marc with real, solid info over that period making everyone a lot happier.

There probably was a database issue, as we later learned. I agree there probably was because we heard things to that extent later - why not tell it at the time. This was an early adopter facing start-up, they could well communicate things like that. Perhaps also explain to people what the average throughput of the operation is to give them some idea of how long or not it will take for them. Talk to them about the actual events behind the scenes. It is not very hard.

It would pay off handsomely. Now, do the same in a veiled or platitudical manner, it looses its charm and that's all Jolla has done in these two example cases. What if they would have just made a few brutally honest status updates. Early adopters have long memories, many would have loved to stay in that loop. In reverse, keeping people out of that loop lessens their loyalty and sense of community. Mistakes and problems are OK! But failure to communicate about them transparently makes them bigger.

That is my opinion.

What on Earth are you talking about. Apparently trying to reduce my suggestions into something comical. No, in my mind I assume it went something like this:

1) All the Jolla phones were delivered to Finland already November(ish). So indeed in that sense the phones were piled up before it all started. Some of these were earmarked for DNA to be launched for sales well before Christmas, but after shipping of pre-orders. These were sitting at a warehouse.

2) Logistics/sales people at Jolla probably were scrambling to get the order lists in check for the fulfillment/delivery people. There were some issues with this, causing delays so that the deliveries started much later than planned. Also the pre-order order was lost, causing further relative delays to some customers.

3) The fulfillment/delivery was probably outsourced to some company, although perhaps there was internal packaging efforts etc. going on. There was limited throughput on this end, which together with the delays in 2) meant deliveries for many, even first rounders, came only after the public sale at DNA had started.

4) I doubt Marc was doing deliveries, but I also don't think he was sipping champagne either. Most people at the Jolla office were probably doing their regular tasks, unless involved in 1), 2) or 3).

Now, what is missing is proper communications to the customers. So in that sense the people in group 4) should have been talking to people 1), 2) and 3) - and I am confident they were talking to them - but also talked more to the customers e.g. by making some timely, brutally honest updates to the community that was counting on them. It would have been beneficial to both Jolla and the community.

Is my point now clear?