Ah, that's what you are afraid of - media. I don't think media are that evil like you suggest. If media are telling obvious lies about a product, then usually companies ask them kindly to correct that. Otherwise there are always legal methods for them to correct obvious lie. I remember when first reviews of Jolla appeared in portals like Engadget and The Verge. The review was shock to many people at Jolla - "how someone could criticize our absolutely awesome, ground-breaking and innovative child... ?"

I remember that just after the launch I was helping Polish portal dobreprogramy.pl to have chance to test Jolla phone. I wrote a mail to Stefano if he could get a phone for review and he said that I should contact Marianne Holmund which was handling press and making list of media wanting to review freshly released Jolla phone. But I have found faster route - short time later Thomas Ruecker (tbr) who was going to Poland in December agreed that he could help with giving his unit as he will be visiting Wrocław. So I wrote once again to Stefano, that there is no need as tbr already promised that he will give them the phone to review. Stefano answer was very, very strange and consisted of one sentence:

I thought - what the heck? Phone is already in the wild, on sale and anyone having a Jolla could give dobreprogramy.pl phone for review. I replied:

Stefano replied:

So in other words, that shows that Jolla didn't want for press to test normal Jollas at that time that people bought in store, but specially prepared ones to create illusion that the phone is better than it is. It's because they had big trauma after The Verge review:
http://www.theverge.com/2013/11/29/5...nds-on-preview

They considered The Verge review completely unfair, but it was entirely fair - what portal wrote in article was a set of valid criticism around issues they've encountered with the product.

So the whole problem was that Jolla employees were living in a bubble for a long time, how awesome and talented they are and what absolutely great product they've created that millions of people will want to have. Moreover, they will prove how Nokia was wrong to ditch Meego and get rid of the awesome people connected with it at Nokia. It was very important, it was a matter of honour and ambition (do you remember Vesku shouting on stage "Nokia were cowards"). That certainty has heavily crashed with first cold reviews, later with sales under expectations and withdraw of some European operators that previously wanted to sell Jolla (http://web.archive.org/web/201310060....3.dk/d/jolla/).

My theory is that atmosphere in Jolla is like of people trapped in besieged fortress for long time. "We were supposed to put world at our feet, but we are attacked from all sides"
Their overreactions to criticsm, calling people trolls, paranoid etc. if they have different opinions like Pango or me. Jolla employees try to misrepresent critical opinions, discredit people expressing them etc. Unfortunately some of the devoted believers of Jolla in the community are joining this and using the same methods. That way reasonable people, that are tired of candy PR will leave soon and Jolla will be in new bubble with its community believers.