Therein lies a problem. You're still comparing against the other phones whereas Nokia/Microsoft hasn't really gone in those directions in ages.

In fact, their philosophy has been to avoid customization for ease of use and a more direct path to get things done. In fact, I'd say that Jolla is closer to that mentality (so was Harmattan) than Android's constant customization and Apple's singular method to what they call functionality and workflow.

I'm not a fan of Apple's workflow on mobile devices. I'm really not a fan of Android's either. BB10 was closer to my natural tendencies. Harmattan was a flawed take on that.

So with that said, my favorite workflow doesn't need heavy hardware. MeeGo didn't. BB10 doesn't (RAM excepted). Windows Phone doesn't. Face it, Android is just so damn bloated - probably why Tizen on the same device can trim out more hours on the same kind of hardware.

And incredibly fractured. A lot of great ideas that are in iOS7 came from the jailbreak crowd. But a lot of it is pure crap.

Android feels like it was made by engineers. iOS feels like it was made by artists. I need an OS to balance that, drop the egos from either direction, give me wtf I need. And Android needs to be stripped down to get where I want, iOS needs to be propped up to get where I'd like it. And yes... I own both in this household.

We're just going to disagree here. Windows Phone, while extremely flawed; is made with ease of use. Metro (or Modern UI) is a seriously in-depth UI/UX study that broke a lot of molds that are really bad user patterns. But it also introduced some newer problems.

But it's not the worst of the bunch. I'd say that Tizen wins that at the moment - it's too much like Android without some of the pluses. It's inconsistent and above all, overly and unnecessarily complex for simple, simple things like option changes.

It'll be a while before it congeals into something that's not EFL or TouchWiz derivative. And the market might not have the patience for that.

Windows Phone isn't for me, but I can see how deeply they went into the UI details and it's on par, if not deeper than iOS and definitely more thoughtful than pre-Matias Duarte Android.