Price is not confirmed yet But the thing is, people here are so much obsessed with Android and nobody knows what Sailfish is. And without advertisement, what is the point in launching something alienish in a competitive market?

13k INR = 213.150 US Dollars. You think it is too less? Well, you'll get a Xiaomi Mi3 for 13.9k INR with better specs and probably a better hardware, and MIUI Xiaomi followed the flash sale thingy on Flipkart for 5-6 times and ~20,000 units sold off in mere seconds each time (less than 4 seconds). After that, they temporarily discontinued the sales to promote Redmi 1s (with specs similar to Moto G and price lower than Moto E) which was sold out like hot cakes too

Android, quad core, apps and price tag controls the market.

http://www.snapdeal.com/offers/jolla