A product is worth what someone is prepared to pay for it. Your job as a salesperson is to convince the buyer it's worth it. When you can't do that your LAST resort is pricing.

One can only presume from the pricing and the pricing of comparable products that Jolla are happy with more profit and their sales strategy is working for them. It's almost Apple like rather than Nokia like.

They aren't some daft Silicon Valley startup burning through cash with no income. They aren't a massive ODM hoping to make profit with volume. They aren't an Asian Android forker with dubious ideas on copyright law, support and software updates.

These things may not matter to you and price may be the number one priority. It isn't mine. The question then is how many people can Jolla convince. If it's just 'The First Ones' then they're probably in trouble but that doesn't seem to be the case as the price is generally holding up.