I am disappointed that the Jolla is faring poorly in India, but I suppose I shouldn't be all that surprised.

For just a little bit more over the price as a Jolla, you can have an iPhone 4s.

For a little bit less, you can get a Moto G 2014 edition.

How can Jolla compete with that?

I think Jolla are at a crossroads. By themselves, I think that they just can't make a device that has enough spec or is cheap enough to compete. If you accept that, then the logical choice is to partner with a hardware company. If you do that though, then Jolla need to licence their OS. With Microsoft and Google both giving their OS's away, what company is going to be interested in that?