I am disappointed that rational thinking is fairing poorly on TMO, but I suppose I shouldn't be all that surprised.

Really, FFS, Jolla have to price it to make a profit. It's their only product. It funds future development.

They can't afford to discount it like a huge company like Apple do with the 4s or Moto with the G to attract cheap skates and hopefully convert those cheap skates up to better models.

They can't compete on price.

They have to compete on design, functionality, openness, privacy, uniqueness and just being better. They CAN do that.

I wish people would stop whinging about the price. If price is important to you then you're in the wrong place.