Apple discount their products? That's a good joke They always have the highest difference between bill of materials and retail cost. Though I do agree with the premise that Jolla need to make a profit and price accordingly.

Anyway, it's not about price. Unless they practically give the phone away, the current Jolla phone isn't going to be a success - India or anywhere else. The phone looks like a legacy product, has poor or average spec for a device of any price, and some very basic googling will inform prospective buyers that it's not exactly manufactured to the highest quality.

The bottom line is, in order to sell devices they need more attractive hardware. Until that happens, sales can't be expected.

I think the fact that it's been promoted on the mobile front page of Snapdeal for 2 weeks now and hasn't cracked the top 100 is testament to that, not the OS or price.