BUT-- let us not confuse successful marketing campaigns with success OF marketing campaigns.

Apple has created the perception that they are more pervasive than they really are. That's great for the "cool" factor, but not so much for the bottom line. In fact, were it not for a huge infusion of cash (gasp! by MICROSOFT!) years ago, Apple may very well have been a dead joke by now.

Microsoft's advertising can be dull, their products ridiculed, their current CEO compared to a witless primate... yet they still managed to eke out and maintain more OS market share than Apple. Sure Apple has mind share... and that's worth... what again?

We'll see where Android goes.