If you want to use Apple vs Microsoft, you have to come up with some other statement. Microsoft is pure fashion (business fashion, sheepish herd mentality fashion, etc.), and not one lick of function. Old Apple was, you're right, pure fashion and not much function. But that ended with OSX. Now its fashion combined with function, which is why they're growing again. The only thing MS has going for it is legacy inertia. Definitely not function.