Here's my problem. I don't think that they've "failed" per se; they've yet to reach critical mass in regards to developers bringing forward offerings that people truly want. Instead, it's a bunch of stuff under-utilizing tools and libraries adding to what some would call a rather difficult to get used to, gesture based UI. And to think... it was stated to be more open than Android, Windows Phone 8, iOS... yet, each time a "more open" device comes out, it rarely equates into sales. Face it, the community failed in their support. But Jolla didn't grow that community either. The marketing was done horribly, the way that they've been seen on social and/or other media outlets is rather amateurish and at times, a bit too reactive. They have somehow incurred the wrath of a certain individual; so having a semi-nemesis must count for something, right? Really, the issue with Jolla is that they never really told their compelling story to people that would share it. Nerds, geeks, developers tend to talk within their own tight circles only. Early adopters will always paint the "I MUST HAVE IT" picture followed very closely with the "IT WASN'T WORTH IT" picture. Jolla didn't connect with the right people. They didn't push into certain markets - no, I don't mean North America. They didn't really embrace the push they had that would have been seen as early momentum. What to do now? The community didn't support Jolla. I think it's best that the community moves out of the way. It's too toxic to have this community to support anything other than their own agendas as of late. That's my take.