You've unwittingly hit the nail on the head. "Just wait until..." The trouble is, that requires treating the Neo as a real product. Not a preorder affair with a limited run, but a something that, when my neighbours, co-workers and peers see me use it, they can go and buy one too.

I see a lot of whinging along the lines of, "people are dummies, they want shinies." The truth is, people just want to buy products. The Neo will not become a product untill it is made for the shelf.