Exactly.
The populace desire what is incrementally and experimentally being fed to them. The more they get a taste ...the more they want.
Yes the n900 and neo aren't mainstream ease-of-use devices with "bling-age" ...
but it really is about the pitch.

Aim at an intellectually privileged few ...and we'll get just that.
AND WE MUST STOP HAM-STRINGING OURSELVES BY SAYING OUR DEVICES ARE FOR AN ELITE FEW WHO CAN UNDERSTAND THEM. Sure there is a learning curve in some cases ...but it is only neurosurgery or rocket science...if the individual desires that much depth and complexity from their device...
Fact is ...saying to the world ..."We stand apart...and most will not "get" where we are coming from...."
Will only succeed in a very wasteful, unproductive, and unnecessary form of self-imposed alienation.
This view and statement is not new...it isn't a privilege only of this community...it is prevalent in the world.
It automatically shuts out, is non-inclusive, does no illumination or education. And personally am not interested in it...it just breeds frustration on both sides of the illusory fence.

Aim at vid. bites highlighting security, privacy, flexibility, longevity long term affordability and a whack more "-ity's" and it'll sell to the public.
You tell Joe who works at the factory ...or Phil the waiter ...or Jean who works at the mall...that the neo is a superior device with the customer in mind ...that will...in the long haul...SAVE them money (instead of having little choice but buying a new smartphone every few years through planned obsolescence) ...and yeah...you've sold 'em.
No one....especially lower-income earners want to (or more bluntly ...can afford to) simply throw money out the window all the time...

For example ...when I was younger ..I was alot poorer... and of course I wanted what everyone else had ...what everyone else wanted and what everyone else was being pitched....BUT more than anything... I bought "smart" ...even if...at the time the purchase was more expensive than other alternatives ...I bought with the intent of having a superior product that would have a longer lifespan...the neo is no different.

Pitch it right...pitch it smart and alot of people will be lining up for one.