You tell Joe who works at the factory ...or Phil the waiter ...or Jean who works at the mall...that the neo is a superior device with the customer in mind ...that will...in the long haul...SAVE them money (instead of having little choice but buying a new smartphone every few years through planned obsolescence) ...and yeah...you've sold 'em. No one....especially lower-income earners want to (or more bluntly ...can afford to) simply throw money out the window all the time... Pitch it right...pitch it smart and alot of people will be lining up for one.