Yup I cannot disagree... it is a pretty penny... But it is worth it on soooo many fronts. Here is my guestimate. There are a whole world of people who would love a phone/ computer with less closed bits, more private, more secure, more hackable, more...um flexible all around. The price ...at the moment is a hurdle for many... New kid on the block syndrome as well... But here is my take.... -Just wait until there are the 300+ units ....300+ of the lil' desirable devils runnin' around.... -Just wait until you, your neighbours...co-workers and peers see the the reviews...sees them in action... -And as I have said...if my (still in use almost a decade later) n8x0's and my (almost 5 yr old partially closed and crippled) n900 can still outperform in some areas what other new models can't do...then how long can you guess at the lifespan of a well thought out device and os? 5-10? maybe less than ten...maybe more with upgrades ...? THAT makes it worth it ... I'm not interested in buying a new smartphone every 2nd or 3rd year....THAT IS the price of the neo! Having to buy into planned corporate obsolescence? Me? Not interested. Just wait for the 2nd and 3rd runs...it'll get cheaper...the more people "see" them. It may never be as popular as droid, M$, or iphone.... On the other hand ... It may ...and the philosophy may take the world by storm... Sadly alot of people have little in the way of vision or imagination...let alone the ability to speculate ahead in time. But that and other factors just make it easier for the neo... The neo....this kind of device...is exactly what is needed at exactly the right point in time. Between what the competition is offering and how they are closing things up (no root ability in the future for android?!?!) and making a mess of what advantage they got (bendgate and the recalled ios) ....the alternative choice being what? a win phone? the tizen (teasin' ) hope? A Jolla with an increasingly dissatisfied user base of people who just want a new battery ...only to find they have to buy a whole new phone just to get the battery? .. don't forget all the coat-tail riding innovation at a snail pace...toss in a tablespoon of edward snowden and a pinch of Assange ...and voila! The stars are in perfect alignment. Never a better time. I'd almost hazard the pinky of god it/ her/ hisself was at work just to make the climate favourable and the sun shine a little warmer just for the neo there we go....zealotry rant ended for the day