Please keep in mind that we don't aim at selling thousands of devices, for now. No sense in going to start a mainstream advertising campaign. And the device is not considered ready for prime time for joe averageuser, heck not even N900 is, tbh. Particularly not since OVI store gone south. As a rule of thumb: when you couldn't sell a N900 to those prospects, you can't sell a Neo900 either to them.
Think however what we can do once we got FOSS-fremantle with basically all the closed system bits - like audio - REed. We can for example use improved and same time streamlined/simplified audio hw design. We can use a new SoC that's not completely compatible to OMAP3530. That's the main purpose of Neo900 for STEP2: make sure we got a truly open and working OS which we can adapt to a new hw platform. Then STEP2 can start to adress mainstream. Wouldn't want to base STEP2 on replicant and plain vanilla debian only.