The big is uppercase, so is something literally big. Not something big as a movement, or as a big update, something phisically big.

A Jolla 2 wouldn't be a beginning. And, for the image, we can be sure it's a hardware, so is certainly a new category device.

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Again, talking about the image, it can't be a smartwatch, or a Jolla Glass, or whatever. As much as I'd like it to be a 2nd generation Jolla, it isn't. It's definitely a tablet.