Can you clarify why you thought having this name-conflict with traceroute in the SDK repos is a problem?
Sidenote: It /might/ be a good idea to have it do a dpkg diversion of the likely to conflict filepaths, such as /usr/bin/traceroute and /usr/bin/traceroute6. As is it clobbered my busybox-power symlinks at those paths when it uninstalled (I think it's better to have such diverts set up, esp. for busybox-power, because they can coexist just fine, they just both want to use the same path names).