companies like oneplus that put out high spec phones at mid-level prices. can't remember off hand, but it may be meizu, are rapidly catching samsung in terms of numbers shipped. they mostly stick to android/cyanogenmod at the moment although oneplus is developing their own derivative.

i still hope jolla put out a new phone soon as some people are going to start seeing the existing device as outdated in terms of specs, preventing some sales. the tablet work should open up more hardware options (intel processor based like asus zenphone) but only time will tell.