Well I've enlightened more than a few beer drinkin' buddies onto the neo...they are watching...some of them have the coin and like their toys...they're the wasteful kind...buy the next top end whatever when it comes out...for example..one of them buys a brand new 80 000 dollar truck..then trades it in next year for the next...he doesn't care about the loss he's incurring...I personally am not so cavalier...but some of my friends are quite free with their money...when it comes to having the "best" of anything.
As far as most of humanity being oblivious...
I don't know about that.
Thing is...
the media are ALWAYS keeping the people (regardless of the country) reminded how unsafe they are ...how unsecure..it's the natural fear-mongering element the media does...24 hours a day...7 days a week...alll year long...regardless of holidays...
Sure most people try to forget about it...daily...but the thought is there..
Sure some think..apathetically and say "nothing can be done"..or "I-have-nothing-to-hide.." so it's ok for me...but still the thought is in their heads..from print, radio, tv, and internet.
It's bringing the neo solution into their faces and showing the alternative.


Just as ..in the media there are more and more stories about the husband/wife/lover/coworker/boss/....."stalker" (no other word suitable here)...who has hacked into the poor victims's phone and is "with" them ...knowing every move...every spoken word..everything..unbeknownst to the victim...just one media story...
http://www.ksdk.com/story/news/local...king/17650361/
or even online services which provide this service now..for the no other word for it...the "stalker"...and sure the authorities shut down the "app" ...until the next easy stalking "app" pops up ..under the guise of "monitoring your children's safety " or-what-have-you...
And I'm sure the numbers of those who were victims, are victims or are about to become victims ...are legion.
THERE...RIGHT THERE ...IS ONE PERFECT GROUP IN SOCIETY ...REGARDLESS OF BORDERS... TO FOCUS SALES ON.
I would suggest contacting such support groups (non-profit, government and for profit) for those who have been terrorized in such a way...
they would see the neo as a HUGE relief...
How many here wouldn't spend almost every penny they had to safeguard their wife, mother, sister or kids...if suddenly it were realized they were being stalked?
If I couldn't get my hands on them to kill them....I'd sell every gold crown in my mouth if that's all I had to keep them safe.
I'm sure the neo would sell out of stock.. to that special interest group alone...
Peace for the victim and the victims family ...from fear...from worry...that is worth a lot of money...and in the situation or afterwards (for that matter)...many would unhesitaitingly pay.
Thank you sulu ...your post helped with a bit of good brainstorming.

Edit: Not to mention...the platform of "keeping your wife,kids, and family safe from stalkers.. predators ...from the evil elements in society..." why that is candy to a political party...I don't know too many governments or their elected oppostions who wouldn't unanimously support such incentives, bill, passings, monies to be given out ...for a politician it's a quintessential "brass ring" platform to take. It's part of an election re-election platform...It's the kissing-the-baby photo opportunity not to be passed up.
Opposing such incentive makes the individual look worse than a fascio-commo-capitalisto endorsing baby killing-rapist-murderers...If I could integrate all three reviled concepts in one...hehe ...
Politically the neo is the perfect product to endorse...and perfect timing...
Regardless of target audience...it's about how to read that audience in question...how to phrase and word the proposition...how to "work" the product into their needs... into convincing that the product is necessary..needed...essential. One of the neo's qualities...The neo's stated security ...gives that assurance ...little is needed to convince other than a sentence or two of choice words...put together exactly. then you have the bullet-proof pitch.
Even better is visuals...
print is great ...but limited to subscribers...
radio is great but same thing again..
television commercial spots are too expensive...and you have to hope your targets are watching...forget it.

internet is as cheap as it gets...

decent camera...a couple 1 minute commercials..

say one highlighting the in use greatness and versatility of the neo.

another with a mom and her baby shopping ..and unbeknownst and oblivious to them...But the viewer becoming aware of a stalker or potential stalker...threatening their peace..
and the neo she owns thwarting the attack.

Bam.
Sure it sounds cheesy ...but I assure you ...
whoever sees it will be sold.

A fabricated scenario with the camera / audience / viewer being helpless to only watch... banging on the proverbial soundproof glass at the mom and baby .....to "watch-out" for the "bad guy."..and then then..."whew" ...the neo intercedes...ach..no need to worry.. these two are fine...
It's a foregone that it will be flat-out instant CAPTIVATED consumer interest.
Think about it...
how much...how valuable..how coveted.. is peace from fear and terror worth?
Especially when one has or is experiencing it?

This is working the psyche of the target audience properly...

It isn't "manipulating" or "playing" the audience or "fabricating" or fear-mongering anything that isn't already there ...
these societal diseases exist now...
and the cure is the neo

hehe..
101 of advertising, art and the psyche
...the use of stimuli to elicit the desired response...
with colour, image, placement, symbolism, archetypes etc...
In this case it is visualizing and bringing to life an innate societal fear..
the viewer is forced to think "this could be my mom / wife / sister...someone I care about.."
that is powerful imagery.

Toss 'er up on youtube...
it's as low budget as it gets...
but EVERYONE can see it..
email out links of the videos and flood the planet aiming at target audiences globally ...tech reviewers..news and media outlets...everyone that has an e-mail address (I know it "sounds" like "spam"..but I wouldn't call it "spam" if it is to aid in the legitimate and noble cause of stopping stalkers, predators and ne'er-do-well's ...would you? ...) that has the power to spread that "Wholesome Neo Goodness" to the world...gotta send it to people who have audience reach...freakin' Oprah ..whoever...don't just "hope" it goes viral...engineer it ...

Anyway..just an idea ...
however the tack is taken with the target audiences..
however it is said, written, expressed and/ or visualized.....
if how the product is expressed - explained to work... (..pitched just right) making it no different than it's real life working...
you have the audience believing in you.
(too many times a product is "advertised" to have something ..the reality cannot deliver... and so it fails)
Essentially... aim well ..say it well..and the audience will follow.