For the purpose of "mak[ing] a news on a populaire[sic] Linux website" it would also be very useful to have a short news article on neo900.org which announces the now open web shop and all the particularities about it: mainly, how the "down payment" idea works, how much the final device/board will probably cost and what specs it will have.

Then it would be easier to attempt getting more customers by posting these news to sites like hackernews or slashdot because such a news entry could then link to your "official" announcement.

I think that even though the price became crazily high now for somebody from EUR countries, many will either not be from EUR countries or only have waited for a binding way to reserve a device. So I think it would be very useful to spread the news now that such a binding order can now be made.