It needs a focus that it IS good at, and document editing is something the current tablets COULD do. Multimedia support is weak due to hardware limitations, both in storage and capability (tearing, low bit rates). The multimedia experience is NOT superb. There is no media management, and video is sub-par. The built in media player is adequate at best, and Canola needs to be installed to give a decent front end. You buy an iPod Touch and its very straight forward, you fill up iTunes and it syncs down automatically. You can purchase movies and music, subscribe to podcasts and its sync'd. That is what end users need, they are not technical like us. I love the N810... they keyboard has transformed this device for me, as I like to IM heavily. These are just my thoughts on helping it go mass market