I think what he means is (Dave correct me if i'm wrong) that a lot of maemo and geek and FOSS users liked Jolla at start as Jolla promised to communicate, to make it transparent and tinkering friendly device. But if company makes a lot of noise to promote themselves(yaya, crowdfunding, give us money), but no vital info provided when needed(we got there are delay, but till when, what's the problems, should we be worried, after all people paid money here) and if there are problems Jolla plays with us hide-n-seek and ignores us, than it means that their politics are not better than any other companies.
Simple example is SIM problem, when co-founder tells us that no info yet, but we'll provide it as soon as we get there, and all we get "there are some problems, talk to care". Sure there are problems as we reported it, otherwise we wouldn't, and sure we know ahead to ping care or support, as that's how it's done, but it's not "we'll provide you the info". Some promises are made and it's okay if they are not fullfilled if company says why and what, but they keep promising and then disappear.
if any person would promise me a lot of things (especially if i pay him) and after he got money he would disappear, not explaining why — it would turn red light for me. But if people are blind to it coz they have sentimental feelings for specific person — i have nothing to say