My wild guess: there is still some uncertainty regarding 'something' (could be how to collect VAT, how to allow a change in postal address, or the flash of sw into tablet...etc...) If they post 'we do not know yet the exact schedule for the delivery but should start around August' then there will be people screaming and crying about how incompetent Jolla is So they prefer to postpone information for when they can be sure about the timing and the process to get the tablet. .... My personal comment: - I do not believe there is a problem with hardware at this stage.
- They should (could) have provided some info last month about 'we are more or less on time'. Now this is too close to end-July to say something like that.
- I am (still) quite respectful for what they can accomplish with such a small company, given that we are waiting for other news too (like 100% FOSS, hardware partner)
- This is very easy to comment about what they do and what they do not do! But less so to act and do the business! And in the area of PR, you have to find a balance between providing info but not admitting weaknesses, between finding the telling words and telling the whole story, between raising hopes and being to the point, between losing some clients and gaining other clients... Criticizing is fair but also confessing that there are situations where this is not that easy