Completely agree with you on Nokia's brand being met with a negative response these days, gerbick, but particularly in The States rather than the other way around. To be more fair, it's very mixed, and I think it comes from the association with Windows. Windows Phone has been a complete flop in the US with no signs of a turnaround. I work for AT&T and people don't want Windows Phones. They want Samsung and Apple. A very small handful of them had Windows Phones and 90% hated them. The rest know someone who had one and hated it, so they avoid it. There's a ton of consumers who don't know Nokia even made smartphones. Those are the people who still hold the brand in high regard, with respect for their durability and build quality. The people who are aware that Nokia made Windows Phones dislike the brand by association. Nokia = Windows Phone = crap.