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pichlo's Avatar
Posts: 6,453 | Thanked: 20,983 times | Joined on Sep 2012 @ UK
#641
Originally Posted by Copernicus View Post
I guess you could have some success at putting out something like 30%, as long as you state up front that that you're only giving 30%
Absolutely!!!

PR is all about managing expectations. Using vague terms such as "open", "transparency", "unlike" and, most of all, "soon" is more about mismanaging.

I guess they try to act like a corporation - after all, they do come from Nokia and must have learned their business there - and being a corporation involves using a lot of buzzwords. But they must have forgotten what clientelle they are up against. Not marketing people who are used to BS but the kind of people to whom those words are real words with a real meaning.