It might be cleaner and easier to route everything through pebble's server, but I think that's a big problem of the internet today: users heavily rely on a single provider. Provider goes belly up? Provider goes stupid? Provider declares your shiny obsolete? Tough luck, throw your shiny away! Buy a new one!

I for one would happily give up a few electrons for a more decentralized option.

Enough of that, pebble is the most open watch on the market anyway. Unfortunately, without and Android-device its quite hard to develop apps for it. So actually, this first bullet on my wish list is support for the developer connection.