today product is not something you buy one time and that's it. it's ecosystem (you pay for apps and you do not want to switch platforms to buy same apps again right?), it's about support, updates, communication. Even cars today get updates (Tesla and all new cars), so it's not one time thing. You do research and you do think forward(if you are not one throwing money for no reason).
And loyalty to company or support from community comes from several reasons: PR(promises and so on), communication, support and mostly important deeds. I see it as "respect", that you can gain temporary by small actions here and there, but we know person(company in our case) better with time. Deeds vs words, mutual respect and co-working only gains points. And one of the important things are patterns. You know person first by what they say, how they look and stereotypes, but after we learn their character(this is the pattern i'm talking about). And as I see it the problem here is not in delays and f#$%# ups, but how they handled. You can still say there are worse or we'll see, but if some things never change and they keep repeating itself it will turn the red light to me. Not saying it's permanent, but as the FIRST WAVE PRE-ORDERS of Jolla Phone i wanted to believe and support, and I gave them a lot of chances, i tried to explain and communicate with them. But i do respect myself and after things are not changing 3 years later and same problems are repeating themselves.....fool me once shame on you, fool me twice shame on me :P
3 Years is a long time especially in mobile business and can you tell where exactly Jolla improved (not talking about UI and SW changes) but in matter of community relations and promises and communication? Few weeks earlier we had sh#t storm about silence from Jolla regarding delay and they provided some info(later than should be done but still) and only few weks later there is again silence. Like they do not learn anything, same as people who keep believing.