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Posts: 108 | Thanked: 417 times | Joined on Oct 2013
#832
[Seems like a certain anti-Jolla troll on Twitter picked up my post here. In case you got here through that link, you know about whom I'm talking. Fair criticism and free opinion is always good, but what that guy does certainly not.]

As much as I have supported Jolla and personally don't really care about the tablet delay, the communcation of the company is noticeable bad - actually really bad.

Seeing quiet a lot of upset customers makes me sad for this in my opinion amazing project, especially because most of the dissapointement I read, is due to lack of communication.

Jolla only started to write on their blog about the tablet issues this summer, after the community put a huge pressure on them. As soon as this pressure weakend, Jolla went again silent. Especially a crowdsourcing project should NEVER lack communication between project-creator and supporter (we are not buyers, but investors who possibly get a tablet as a reward).

Not only does Jolla upset their supporters, they also do a extremely bad job marketing wise - there is no publicity if a company goes silent. Also the first FairPhone had a rather big delay, yet they did in my opinion a much better and cerative job in keeping their supporters informed (please correct me if you were a FairPhone supported and think I'm wrong).

The hole Marc Dillon story is another thing I don't get. I have no problem with his decision and see Jolla perfectly fine without him (even though his impressive personality and skills would be a loss for any company). But if you constantly put a spotlight on a person like Marc Dillon, you cannot stay silent if that person leaves the company. Jolla should have sat together with Dillon to create and publish an announcement, which doesn't need to include all the details of his leaving, but at least a message of what is going on (it certainly shouldn't be the community which has to research a possible departure of Marc Dillon).

I hope Jolla will soon understand how such bad communication can not only kill a product (people don't forget that easily), but also the name of a company. As a Jolla fan and someone who has marketing-experiences, this is worrying me quiet a lot.

Jolla ‏@JollaHQ 4m4 minutes ago
We're almost there with #Jolla Tablet! A schedule update is in the works, and we’ll post it as soon as we can. We apologize for the delays.
...ohh and that word 'soon' really should not be used anymore. 'Soon' NEVER has been a good word for marketing-communications (and if, you have to be very careful with it). Please Jolla, hang up a poster in your office stating that right now

I look forward to the tablet (how ever long it takes to receive it) and have been a very happy Jolla/Sailfish OS users. I'm aware of problems, struggles and restrictions a small company like Jolla can easily run into and how difficult it is at the same time to please customers who often expect a flawless product which matches the quality of a product that has the multiple of ressources.

But good and honest communication is always the first right step to a good final product, especially when you have such a strong and dedicated community. Good luck Jolla and while a small company is more vulnerable to such mistakes, I hope we see an improvement soon.

Last edited by caprico; 2015-09-20 at 15:02.