First of all why would you compare with bad examples instead of comparing with good ones(e.g. Pebble with smaller resources and 2 successful campaigns with great communication)

Second of all, it's interesting that when it's needed you compare Jolla to big companies(do big companies make campaigns for every device, because Jolla does, which makes people funders btw), but on other hand when it suites you better you are telling that Jolla is not big comapny and just a startup. So please make your mind. In any case companies nowdays are more communicating and Jolla provides info only if there is pressure and a lot of whining from community(not first time). And most info is just PR words with not much info. All those "soon", "we'll provide info later", "wait for more details/updates" in update post is like making symlink to symlink that is itself symlink :P