Seriously??? That is Sailfish's Unique Selling Point? Then God help them.

In case you did not know, you have a choice of UI on Android, unlike on Sailfish (I do not know about iOS, Windows, BlackBerry etc). Some of them use swipes almost as much as Sailfish.

Don't get me wrong, I use a Jolla as my main phone. Even though compared to my N900 it looks and feels like a toy. But the UI was definitely not the main consideration. And I do not have a single Android app or even Android support installed. Because I consider it counter-productive. If I wanted an Android device with a slightly different UI, I would have purchased an Android device with a slightly different UI. A suit does not a man make.