Another thing that occurred to me regarding this "Sailfish as a product" idea. If you want to showcase how fantastic your new OS is, would it not be better to demonstrate it by proving that you do not need a custom HW to go with it? In other words, take a well-known existing device, load your OS onto it and show how much better it is than the OS the device originally came with. Making your own HW just sends mixed messages.

If that is the plan, then I hope it will come quickly (note that I am deliberately avoiding the 4-letter s-word that Jolla users have learned to treat as profanity). As far as I know, all ports to other HW so far have been the results of a community effort and none of them are officially supported.