If you were USAian, perhaps. If you were European we'd already had smartphones for over a decade. The genius of apple was dumbing it down enough that it appealed to a mass market, ease of use and convincing the US carriers to carry it without them fecking about with the software.

Couple that with the incumbent leaders being disorganised and going through a patch of shipping truly awful products with software past is prime and it was the perfect time for disruption.