I had high hopes, but the Indiegogo campaign or lack thereof is very disappointing.

They have some relatively specific specs listed, but zero details of the actual components. For phones or electronic devices this is bad, but particularly so for a supposedly modular, upgradeable device. I'm sure this is on purpose, as they believe the reaction would not be positive if people knew what they were intending to use.

Zero information or specifics about future upgrade paths. No mention of when or if there'll be third party modules ... just some pie in the sky design concepts which look unlikely to be realised any time soon.

Worst of all, they claim to have designed a sustainable, modular, upgradeable device ... and yet they not only don't have a removable battery, they don't even have a replaceable battery! This is beyond appalling. The (3) / 'Heart' module clearly has a lot more than just the battery in terms of electronics, given its size relative to the reasonably small 2800mAh capacity. People wanting a spare battery or to replace a faulty one have to buy another set of packaging and electronics as well as the battery. How is this not incredibly wasteful? Also they say nothing at all about how repairable or replaceable the LCD is ... I assume it isn't, at all, and you're expected to replace the entire assembly and frame of the phone - again a huge waste and no doubt far more expensive than in many traditional phones. Scratched camera lens? Oh, bad luck, you have to replace the SoC, RAM, solid state memory and main circuitry of the device, plus packaging. Sounds great.

I wouldn't touch this with a barge pole. I expect they were hoping for 10x that $250k figure. IMO they'll be extremely lucky to hit $500k. $350k is probably a realistic figure. I'd seriously question if they'll be around in 18 months time.

P.S. I love the section where they detail the years of experience and projects the team they've assembled have worked on ... all very impressive ... except for the notable absence of any experience relating to phones.