I figure it's the same excuse I'd always make. As I understand it, Pebble is a smartwatch company: they set themselves up to design and build smartwatches. The people there were hired expecting that they understood how to design and build smartwatches. They presumably have expertise in designing and building smartwatches. If people don't like their smartwatches, the business will go under. And, as I understand it, Jolla is a software company. They set themselves up to design and build the Sailfish operating system. The people there were hired expecting that they understood how to design and build operating systems. They presumably have expertise in designing and building operating systems. If people don't like their operating system, their business will go under. But Jolla's tablet? That's something that, honestly I wouldn't expect they would have much expertise in designing or building. And it's something that, honestly, can flop without destroying the company. Certainly, the success of the tablet isn't crucial to the success of the company. So yeah, I wish Jolla was a bit more proactive about the tablet, but the tablet is not central to Jolla the way that smartwatches are central to Pebble.