What 'problem' does an iphone solve?
What 'problem' does a gucci handbag solve?

People in afghanistan, sudan and iraq have problems.
We have lifestyle accessories.

Some more thoughts:
* Consumer wants are partially organic, partially marketing-born.
* Software isn't fungus. It doesn't just appear on its own.
* Microsoft prevents interoperability by breaking their own standards.
* Windows users would be less smug if they had to pay for their warez.