This is the biggest lesson of the Jolla story. Openness is a very dangerous policy - it's great when everything's going well, but when things get tricky your customers will damn you if you tell them and damn you if you don't. # The most disappointing thing for me here is that the age of the craftsman unassumingly making great things with skill and getting respect for it is gone. It's the age of the salesman now. It doesn't matter what may be best for *you*, because everyone's opinion matters, the customer is always right and the salesman is the best at massaging opinion. This is why the US is winning - and the Finnish psyche doesn't stand a chance.