This whole discussion just makes me wonder what the point of giving stupid names to anything remotely technology-related even is. Imagine going to a hobby shop, "hello sir can I interest you in our newest drill model, it's made of pure liquidmorphium(tm)(r)(c)". Does 'liquid' even hold any meaning anymore? Do the people responsible for these names know that a liquid is basically the one thing you don't want to associate with a phone?