the key point here is that it seems, at least tome, that they don't count on it at all. And that is the problem here. Why not promote something for free if you can? We all are tracked, served with commercials/adds/banners for products we don't even care about but for something we are really interested in we can't find any info on official web. Samsung is not what it is today because of their superb products but because they invested billions in marketing. The same goes for Apple or yeeze. Non of those products are worth camping in front of the stores for days/weeks but still people does that.