True. Labeling it as a cult mostly ignores the fact that Apple products are usually very well thought out and executed. Compared to Android phones:

- Apple's SoC is superior to just about anything, both in raw performance and low power consumption
- This enables Apple to create compact, yet extremely powerful devices with decent battery life, there is simply no competition here at the moment
- Because all software updates are in Apple's hands, fixes come through to older models also (AFAIK they are still updating iPhone 4S, which was launched in 2011...), whereas many Android manufacturers stop providing software updates quite fast. This is serious problem.
- Because there are limited number of device models, there are some special apps that can be easily adopted and calibrated to them, IE frequency analyzer we used to tune PA-systems...

It's of course walled garden, but it does have it's benefits. I'm not sure how Jolla planned to manage software updates in multi-manufacturer environment but I do hope they have thought out how to avoid the mess Android is in because of unwillingness of manufacturers to publish updates. Otherwise talk about security soon(tm) becomes more or less meaningless.