Software: 10 times easier, 10 times faster = less people to hire for a shorter time.
Hardware: have hardware supplier with many devices ( could use common parts)= no risk , 20% cheaper, less people to hire

But anyway you need to have a very good team which is satisfied with this money. More money will definitively rise the probability of success and the quality of the product.

Maybe some Android lovers go for it. Me not.
But in general it is the right direction. I wish them success with there product.