Oh boy, another Android device! How novel! Do people still believe that a "secure" and "privacy-aware" Android version really is what will protect them, regardless the sh*t you install on it? Or that encryption is all you need to keep your privacy?
I WANT TO BE ABLE TO INSTALL ADDITIONAL APPS: On the UnaPhone Zenith there won't be any possibility for new apps since the whole phone will be completely locked, in order to prevent installations that may weaken the OS and threaten privacy and security. We may release a more opened version for advanced users, where it will be possible to install/uninstall apps, and in that case new apps shall be downloaded through a built-in app store. But we may as well not make such a version, it will depend on how people react to our concept and whether there's demand for an opened UnaPhone or not. That said, business users can request a customized version of the OS with preinstalled apps of their choice. Of course we will thoroughly check the applications provided to ensure they fit our privacy and security standards, and inform the users shall we come across anything that doesn't.
The storage is encrypted by default, making data recovery impossible, and the bootloader is locked in order to prevent flashing a new ROM and bypassing the encryption. Customized secure boot, verifies the operating systems and the installed software before the loading, and an integrity check process which is triggered on boot, verifies any bootloader violations. Any attempt to tamper the device will make the device unusable, and basically it will become a useless brick. The UnaPhone Zenith also offers a fingerprint scanner allowing the user to not only unlock the phone, but also to lock securely encrypted files and apps so that they are not only encrypted but locked too. There is even an additional layer of security. The Secure Wipe function. If the user enables it, and the lockscreen pin, password or pattern are entered incorrectly for more than 5 times, the device automatically wipe all the data and return to the default (empty) state, making any data unavailable, even if the device rest encrypted. Second, you mentioned our competitors? No need to name them but look at those companies promising privacy on phones that have the Google apps built-in and pre-set to use Google's DNS, just to name a few of their broken promises, they are like a guy that sells inflatable rubber canoes and swears to his customers that they won't get wet when they paddle. So what sets us apart from them? The fact that our phone is truly private, no Google apps, no Google DNS, no unwanted connections to funny IP’s, no apps calling home, and more importantly, no lies...