I agree with everything you said. The kind of visibility I meant (same as the kind I thought you meant to start with) is the visibility by Jimmy Public. You know, the guy sitting next to you at work and feverishly tapping in Wazzap on his Samsung. The guy who would normally never have looked in Jolla's direction. The kind of visibility you are talking about is fine but it applies only to those who are already watching. Kinda like preaching to the converted.

By the way, the kind if customers who like Jolla for the OS (as opposed to, say despite the OS) also happen to be the kind who like a hardware keyboard. If not a complete match, there is at least a large overlap.