I think that the community device program is intended to be a community device program
For example in two days, there is an event for the earliest who registered. Then there will be special treatment for them (not something wonderful of course because of low budget). I believe Jolla will try to make the most of that program: direct access to developers, c-beta and early bug reporting...etc...

For the device... why to make such a program without a device! I believe it makes sense to propose a device, especially as Jolla1 is getting old.
The fact that it allows people to get a new SFOS device without going to India is secondary at best. The primary purpose is again (to me) to have a community program...
Many people complained that the DIT (doing it together) was just marketing and that when you wanted to help, Jolla would not offer any way to accept those additional arms.
That community program is the response. That was probably difficult to handle all Jolla1 owners into a community program. This is a nice way to select (including with asking to pay) those who are still supporting them

Then about making money, whatever they do, this is the crucial part but selling a bunch of couple of thousands device to EU is not helpful at all. This is peanuts (even 5K*50€ which seems to me optimistic would provide them 250K€ to compare with their last financing round of 12 million $ recently raised). So they prefer not to make any money from the community program (and that is contradictory with the ideal of a community program).

The way they intend to make money now is to sell SFOS to device makers. They potentially have Intex, the Russians, Turing, Puzzlephone, Fairphone... I am not clear about the way they could get money out of those deals (do they pay to use SFOS or do they pay to add services to SFOS or do they share some of the revenues...?) but they probably know

What Jolla does is never enough because we have high expectations. The comparison with their low size is frustrating but I am pretty sure they do their best.