About the new marketing guy? No one.

About a new "Nokia" phone? Me? Maybe?

Brand loyalty is dumb. You buy the best product for you, end of story. If the same brand keeps making products that you want, that's great. However, liking something just because it has a certain name on it is ridiculous.

Having said that, I just went to see the new Star Trek movie. Besides character names, this movie has nothing to do with the original Star Trek series (of which the movie was based). Would I have seen the movie if it were about random people fighting their way through space? Probably not. I saw it because it was familiar. Slap the Star Trek name on it and I feel instantly connected to it.

If I'm going to buy a cheap Chinese phone, why wouldn't I buy one with a familiar logo? For all I know, this company is making phones of equal quality to the other throw away Chinese android manufacturers.

Anyone thinking that this is "THE RETURN OF NOKIA" is being silly. However, i don't seed any issue with people wanting to remember "the good ol' days" while using a cheap Chinese phone.

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