This is part of the more general trend, "do what is more convenient for the provider, not for the customer". The customer will abide.

I found it ironic, growing up behind the iron curtain, to see the "our customer, our master" slogans on display in shops. It felt more like "our customer, our puppet" (an effect achieved in my language by adding a few letters). Now I feel exactly the same way. The communist ideas of the almighty central control and a dispisable individual have prevailed.