jolla needs to include play store if they want any users outside a few hundred fanboys. (Except finalize tablet project)

Basic OS functionality - Check
Known brand Xperia - Check
Services needed by users - NOoooo

Video, navigation, banking and payment, music, shopping, photo...jolla is nowhere when it comes to these areas and it's not easy, but it's crucial, more crucial than develop the OS.

One other way would be...
Instead of building a os for Putin or a Chinese version of sail, these money/devs should focus on building services rather than hacking some dedicated features in OS that no one will use, except a few. And to add extra badness to it. Doing it completely in the dark.

But nooo...