What surprises me .. due to the proliferation of the "smartphone" ...and cheaper and cheaper models being made...eroding market share... Is that so many of the front runner mega corps. haven't abandoned the smartphone yet and moved on to something else. That is their usual method of operation. 1- create / steal / mimic ... 2- contain and control .. 3- hold onto market share .. 4- abandon when the tech has diffused to competitors to the point that high profit yields are failing.