I've noticed that when you launch an application, you see a message like (e.g. for xterm) "/usr/bin/osso-xterm started" rather than "X Terminal started". I guess I can understand that for applications added via the command line that you would see this full path/file format. However, for icons added from a .desktop entry, I would prefer to see the "Name=" field. Or alternatively, add a "Launch text" field to the list of fields in the "Edit command" window so that the user can specify the text displayed while launching an application.