I have organized those in my PC to directories based on artist/album. I just then copy the whole directory to SD card as I feel like doing. I do not create playlists, but just play by directory. I'm not a mass consumer of music or videos, but use those once in a while while in airplane etc. If I have internet connection I normally listen Shoutcast stream radio.

I agree with you that the iTunes approach may be more convenient for "general public", but do not make assumptions that everybody wants to work with files the way Mr. Jobs has decided. The requirement to use iTunes etc. to manage the files is very too restrictive. What if I want to exchange music files with my friends? I just can not plug in my iPod to his/her PC and copy files... In order this to work I need to install first the iTunes to his/her PC... and that is way too much hassle for just one time use. In case of the Nokia N8x0, just hook it with the PC and then start drag and dropping!

Syncing with Nano... I don't really know what it did, I asked it to copy my songs to the nano and it did as requested. After that point all my media shown in iTunes become disorganized the way iTunes thinks they should be organized... likely because most of my media files are old and do not support proper ID tags etc... so the iTunes was completely confused. Since that point I lost faith with that system and put the iPod back to its box and it has stayed in there since.